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Project Development, New Airless Opportunities, and More Beauty Packaging News and Launches for Mid December 2013

Posted: December 17, 2013

Topline Products won two awards in the color cosmetics category from the New Jersey Packaging Executives Club’s (NJPEC) Package of the Year program. The Topline award winners were for L’Oréal’s em Michelle Phan Life Palette and Travel Palette, and for Mally Beauty’s Instant Impact Mascara. For L’Oréal’s new em brand, Topline received the Bronze Award for the package graphics and honorable mention in the color cosmetics category. In addition to the travel palette, the award included the brand’s Shade Play Palettes for lip, eye, blush, powder and concealer. For the Mally Beauty mascara package, Topline garnered the color cosmetics Visual Impact Award.

Clariant announced its Business Unit Masterbatches opened its first Project House as part of its strategy to build the next level of innovation. The Project House is a facility in Pogliano, Italy, that will house chemists and technicians as well as equipment, such as extrusion machinery and analytical equipment. Through this initiative, Clariant is able to co-locate industry know-how and connect teams of experts from around the world. The initial focus will be on “what’s next” in functional packaging with its sub-segments food and beverages, household and cleaning, and personal care.

A trend toward local production in Europe could mark a revival of Catalonia’s “Cosmetic Valley” region, according to Quadpack and holding company Alba & Andrea. The two companies are placing bets on this manufacturing talent, as they announce an intent to invest further in businesses in this region of Spain.

The Lindal Group announced its Itupeva facility in São Paulo, Brazil, reached the 100 million actuator production milestone in 2013. This represents a 26% growth over 2012 and a 51% increase in sales to third parties, according to the company.

MGI Digital Graphic Technology, with its newest innovation iFoil, won the “Best New Production Equipment” award at the 58th Annual Oscar de l'Emballage ceremony. The iFoil is a production solution capable of both embossing and hot foil-stamping in a fully digital process.

New Launches

New from Yonwoo is Qure, a packaging solution for cosmeceutical products treatments. The airless pack helps enhance efficacy claims with its clinical design, and the airless technology preserves and protects the formula from external contamination. Available from cosmetic packaging provider Quadpack, Qure works well for beauty products that make up regimens, such as anti-aging or lifting serums, wrinkle fillers and skin correctors. The PETG pack has clear transparent walls that look like glass, but cannot break. Easy to fill, its capacity is 15 ml, with a 0.15 cc dosage option. Additionally, the cap can be color matched.

New on the Shelves

From Victoria’s Secret, the Dream of Glamour collection includes several metal accents created by Aptar Beauty + Home. The Hydrating Body Lotion features Aptar's GS dispenser while the Fragrance Mist is topped by its EuroMist pump, and the Ultra-Moisturizing Hand and Body Cream use the Simplicity 2" Tube Top closure. Also, the Victoria's Secret Very Sexy for Him All Over Deodorant Body Spray is topped with the VX valve and Moritz Twist-To-Lock pressurized accessory from Aptar. Additionally, the Alterna Bamboo Volume 48-Hour Sustainable Volume Spray’s 0.85 fl. oz. travel-size pack is topped by the Aptar EuroMist pump, the St. Ives Fresh Hydration Lotion Spray is packaged in Aptar's Bag On Valve System with the Simplicity Twist To Lock actuator for total formula purity and ease of use, and the The Body Shop’s White Musk Smoky Rose Body Lotion is dispensed with the GS lotion dispenser with metal shell from Aptar Beauty + Home.

Maria Galland chose Lumson’s Tag System for its Teint Lifting 510 foundation cream. The elegant and refined pack uses the Tag airless system to preserve the foundation’s active ingredients, and, to make it even more precious, Lumson developed beautiful decorations for the package. The bottle was developed with the Glass Enhancer technique, a special treatment made with inner spray lacquering to customize the bottle design. Following the chromatic tones used for makeup products, Maria Galland chose a beige color for the inner spray lacquering while the overcap and dispensing system were colored in black to finish the pack. And a clean, crisp screen print was created by Lumson using its ceramic technique to guarantee duration and a sparkle effect.

Pujolasos developed a customized wood cap for the new Native Force men’s fragrance from Oriflame. Stained dark wengé, it suits Oriflame’s masculine perfume formula. The ash cap is customized to fit the pump, and a special fumigation process is applied to wood material to respect worldwide regulations. Pujolasos’ wood caps are all certified PEFC (Programme for the Endorsement of Forest Certification), and the dark solid wood cap for this fragrance creates part of the mystery of the perfume’s packaging.

Trucard, from paper and board manufacturer Tullis Russell, was selected by natural Greek cosmetics brand Apivita for several new products. The board will be used for cartons that will be distributed to 14 countries worldwide. Apivita manufactures beauty products from honey bee products and extracts from indigenous Greek plants, grown from organic and sustainably managed local sources.

According to Mega Airless, the fast-growing baby and child care product market has embraced the protection, precision and performance of the company’s dispensing solutions, with increased consumer interest validating these decisions. Baby care products from Dr. Sears, Dermatherm, Arise and Allergika, along with children’s sun care products from Coola, Frezyderm, Apivita and Spirig, are just a few of the brands around the world that have selected Mega Airless packaging for their retail launches. Add “mommy care” entries from Hipp and Elanee, and the trend continues.

Hawaiian sunscreen maker Native Maui enlisted McLean Design to re-envision and redesign its six-year-old brand identity and packaging system. Inspired by the beautiful flora and fauna of the Hawaiian Islands and the company's heartfelt commitment to living in harmony with nature, the new brand mark is reminiscent of a carved tribal mask, with details that evoke its cultural heritage.