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Shiseido and Mazda Honored for Perfume Packaging Design

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The gold award in the package design category of the iF Design Award is given to only 75 designs out of 5,575 entries from 59 countries.

One of this year’s recipients was “Soul of Motion” a perfume created by Shiseido for Mazda. The perfume, which is not for sale, was created by Shiseido to represent Mazda’s packaging design theme, “Kodo- Soul of Motion.”