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Video: How the Applicator Market Makes a Brush With Kindness

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Taiki's TaFre+ 100% animal-free bushes.

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As more countries jump on the animal testing "ban wagon," cruelty-free has become an even more important aim for cosmetic brands and cosmetic brush manufacturers in particular.

To this end, Taiki Cosmetics is finding its own place in the cruelty-free brush market. Jim Perry, president and CEO of TaikiUSA, said there are many benefits to using alternatives to animal-based brushes in addition to their sustainability. For example, the company recently launched a patented TaFre+ fiber brush. 

"It's partially organic, 28% made from renewable [plant-based] resources," said Perry of the 100% cruelty-free brush. "The company's unique process of twisting and tipping this fiber mimics squirrel hair."  

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Using ionic silver, TaFre+ fibers also feature an antibacterial effect. "Ionic silver kills the bacteria that comes from your face [and] accumulates within a brush," said Perry.  

Here more from Perry about this latest innovation for makeup brushes in the video below.