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Testing

New in Testing (page 1 of 3)

Apr 01, 2014 | 10:38 AM CDT

The Beauty Company and The Benchmarking Company Announce New Corporate Structure

Effective May 1, 2014, the consumer research and beauty product testing division of The Beauty Company will operate under The Benchmarking Company, a sister firm to The Beauty Company.

Nov 25, 2013 | 01:37 PM CST

Tested, Vetted and Proven to Win

By: Alisa Marie Beyer

When it comes to beauty, a good idea may get your new brand kickstarted, but it’s concept testing that gets you to the finish line.

Nov 07, 2013 | 01:51 PM CST

China Revising Mandatory Animal Testing Requirements

Starting in June 2014, China plans to remove its mandatory animal test requirements for domestically manufactured cosmetic products.

Jul 19, 2013 | 04:04 PM CDT

2013 Cosmoprof North America Brings Beauty Industry Together

The 2013 Cosmoprof North America broke records with a sold-out show floor with 892 exhibiting companies along with over 26,000 attendees, an 8% increase over the previous year. It also allowed the beauty industry to come together to meet, discuss, strategize, create, innovate and learn.

Jun 12, 2013 | 10:03 AM CDT

Consumer Behavior Change Key to Sustainable Beauty Growth

Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.

May 31, 2013 | 04:51 PM CDT

The Necessity of Testing in New Product Development

By: Chris McLeod

With the need for claim substantiation at an all-time high, knowing the necessity—and costs—of beauty product testing from early on in the process can help brands plan and develop products accordingly. In addition, being well informed about testing facilitates a brand owners to make the right label claims, through the appropriate tests, for the brand or product market positioning.

Sep 13, 2012 | 12:11 PM CDT

Top-performing Global Partners Recognized by P&G

The company recognized suppliers and partners at its External Business Partner Summit event, where it also emphasized its "40-20-10" strategy.

Apr 27, 2012 | 11:49 AM CDT

A Study in Brand Engineering

By: Remyi Fredson-Cole

When starting the development process for a beauty brand, brand owners must establish core principles that will allow the building of all subsequent brand decisions.

Apr 04, 2012 | 03:45 PM CDT

The Process of Product Development

By: Darrin C. Duber-Smith and Gregory Black

The beauty industry is hypercompetitive, and on-shelf success requires that new product development is conducted as scientifically as possible, utilizing proven models and due diligence.

Apr 04, 2012 | 02:48 PM CDT

The Beauty Business is Not for Sissies

TBC's Beauty Product Development Life Cycle chart
By: Alisa Marie Beyer

Launching a successful beauty brand takes more than just a good idea. It takes a well thought-out plans and strategy for your brand to be a genius—and not a disaster.