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Effective May 1, 2014, the consumer research and beauty product testing division of The Beauty Company will operate under The Benchmarking Company, a sister firm to The Beauty Company.
When it comes to beauty, a good idea may get your new brand kickstarted, but it’s concept testing that gets you to the finish line.
Starting in June 2014, China plans to remove its mandatory animal test requirements for domestically manufactured cosmetic products.
The 2013 Cosmoprof North America broke records with a sold-out show floor with 892 exhibiting companies along with over 26,000 attendees, an 8% increase over the previous year. It also allowed the beauty industry to come together to meet, discuss, strategize, create, innovate and learn.
Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.
With the need for claim substantiation at an all-time high, knowing the necessity—and costs—of beauty product testing from early on in the process can help brands plan and develop products accordingly. In addition, being well informed about testing facilitates a brand owners to make the right label claims, through the appropriate tests, for the brand or product market positioning.
The company recognized suppliers and partners at its External Business Partner Summit event, where it also emphasized its "40-20-10" strategy.
When starting the development process for a beauty brand, brand owners must establish core principles that will allow the building of all subsequent brand decisions.
The beauty industry is hypercompetitive, and on-shelf success requires that new product development is conducted as scientifically as possible, utilizing proven models and due diligence.
Launching a successful beauty brand takes more than just a good idea. It takes a well thought-out plans and strategy for your brand to be a genius—and not a disaster.