Most Popular in:
New in Marketers (page 138 of 177)
Jul 22, 2009 | 12:11 PM CDT
Company to realign supply chain manufacturing as part of initiatives toward annualized savings of approximately $200 million by 2012-2013.
Jul 16, 2009 | 10:34 AM CDT
Through its counter personnel, brand to distribute 250,000 10-day samples of its new night repair product during a four-hour window.
Jul 15, 2009 | 10:13 AM CDT
Skin care lines contribute to operational growth.
Jul 13, 2009 | 10:18 AM CDT
Lawsuit issued for unauthorized links in e-mail messages.
Jul 10, 2009 | 09:32 AM CDT
Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.
Jul 09, 2009 | 10:28 AM CDT
Opening provides company with a competitive in-market edge to advance sales, build business partnerships and strengthen global presence, according to CEO.
Jul 06, 2009 | 11:22 AM CDT
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 26, 2009 | 09:46 AM CDT
Acquisition of hair care product plant made to enhance company’s beauty care business base in Europe; company seeks to establish a more efficient and stable supply chain system.