Most Popular in:

Marketers

New in Marketers (page 138 of 177)

Jul 22, 2009 | 12:11 PM CDT

Avon Highlights Restructuring Plans; Jobs Supply Chain Impacted

Company to realign supply chain manufacturing as part of initiatives toward annualized savings of approximately $200 million by 2012-2013.

Jul 16, 2009 | 10:34 AM CDT

Lauder Undertakes Massive Sampling Program

Through its counter personnel, brand to distribute 250,000 10-day samples of its new night repair product during a four-hour window.

Jul 15, 2009 | 10:13 AM CDT

J&J Reports Q2 2009 Sales Decline

Skin care lines contribute to operational growth.

Jul 13, 2009 | 10:18 AM CDT

Mary Kay Sues Yahoo Inc.

Lawsuit issued for unauthorized links in e-mail messages.

Jul 10, 2009 | 09:32 AM CDT

P&G Closes Georgia Nioxin Operations

Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.

Jul 09, 2009 | 10:28 AM CDT

Coty Opens Russian Subsidiary

Opening provides company with a competitive in-market edge to advance sales, build business partnerships and strengthen global presence, according to CEO.

Jul 06, 2009 | 11:22 AM CDT

Corey Huggins: Driven to Beat the Odds

By: Brian W. Budzynski

Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Jun 26, 2009 | 09:46 AM CDT

Kao Acquires European Production Facilities

Acquisition of hair care product plant made to enhance company’s beauty care business base in Europe; company seeks to establish a more efficient and stable supply chain system.