Most Popular in:

Marketers

New in Marketers (page 138 of 176)

Jul 06, 2009 | 11:22 AM CDT

Corey Huggins: Driven to Beat the Odds

By: Brian W. Budzynski

Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Jun 26, 2009 | 09:46 AM CDT

Kao Acquires European Production Facilities

Acquisition of hair care product plant made to enhance company’s beauty care business base in Europe; company seeks to establish a more efficient and stable supply chain system.

Jun 16, 2009 | 09:29 AM CDT

P&G Acquires Zirh

Company states premium-positioned brand complementary addition to current male grooming portfolio.

Jun 15, 2009 | 12:48 PM CDT

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.

Jun 10, 2009 | 08:18 AM CDT

It's Official: Robert A. McDonald Elected President and Chief Executive of P&G

A.G. Lafley moving to full-time chairman; company calls move the result of a "rigorous, disciplined and multiyear succession process."

Jun 09, 2009 | 11:49 AM CDT

P&G Expected to Name New CEO

Report expects A.G. Lafley to be replaced by Robert McDonald.

Jun 09, 2009 | 09:53 AM CDT

Blyth Reports Q1 2010 Sales and Earnings

Home fragrance product marketer posts overall 7% sales decline, despite 7% gain in Europe.

Jun 05, 2009 | 04:09 PM CDT

The Science of Innovation

By: Alexandra Voigt

Two product lines born of a prestigious technical university are paving a path through the beauty industry—relying on innovative science, clear insight on channels and in social marketing techniques.