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New in Marketers (page 146 of 184)
Jul 06, 2009 | 11:22 AM CDT
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 26, 2009 | 09:46 AM CDT
Acquisition of hair care product plant made to enhance company’s beauty care business base in Europe; company seeks to establish a more efficient and stable supply chain system.
Jun 16, 2009 | 09:29 AM CDT
Company states premium-positioned brand complementary addition to current male grooming portfolio.
Jun 15, 2009 | 12:48 PM CDT
Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.
Jun 10, 2009 | 08:18 AM CDT
A.G. Lafley moving to full-time chairman; company calls move the result of a "rigorous, disciplined and multiyear succession process."
Jun 09, 2009 | 11:49 AM CDT
Report expects A.G. Lafley to be replaced by Robert McDonald.
Jun 09, 2009 | 09:53 AM CDT
Home fragrance product marketer posts overall 7% sales decline, despite 7% gain in Europe.
Jun 05, 2009 | 04:09 PM CDT
By: Alexandra Voigt
Two product lines born of a prestigious technical university are paving a path through the beauty industry—relying on innovative science, clear insight on channels and in social marketing techniques.