Coty Inc. announced it has entered into an agreement to acquire Lena White Ltd., one of largest international distributors of OPI, one of Coty’s power brands. For the past 30 years, Lena White has served as OPI’s distributor in the U.K. for the professional and retail beauty channels.
Through this purchase, Coty will directly lead the development of the OPI brand in the U.K., its second-largest market, providing the necessary resources to accelerate development in both retail and professional channels, where Coty will continue to leverage Lena White's strong management expertise.
"This acquisition is an important step in strengthening OPI’s position in Europe,” said Michele Scannavini, CEO of Coty Inc. “The OPI strategy remains focused on the salon professional and prestige channels, and we expect to accelerate its growth in the international markets by leveraging our investments in both areas. We welcome the Lena White team to the Coty family, and we look forward to integrating their unique expertise in our U.K. business."
“We are all excited about the next phase of opportunity for Lena White Ltd. and OPI,” said Lena White. “Our management team will continue in this new structure and we look forward to embracing the ‘Faster. Further. Freer.’ culture of Coty.”