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Arden Acquires Riviera Concepts’ Fragrance Brand Portfolio
Posted: July 6, 2006Elizabeth Arden, Inc. announced it has acquired the brand licenses and certain assets of Riviera Concepts Inc. Brand acquisitions include the Badgley Mischka® fragrance (which will launch this fall), Sung fragrances and designer fragrances from Lulu Guinness and Bob Mackie.
"We are pleased with the acquisition of these distinctive fragrance brands. Each will contribute to and complement our Elizabeth Arden fragrance portfolio.” said E. Scott Beattie, chairman and CEO, Elizabeth Arden. “Riviera Concepts has done an exemplary job of developing these brands during their ownership; we will continue this momentum and focus on building these brands on a more global basis through increased support and distribution."
Financial terms of the agreement were not disclosed.