Huda Kattan Just Became the First Influencer to Land a Major Beauty Deal

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@hudabeauty / via Instagram

TSG Consumer Partners (TSG), an investment firm that has backed companies such as Smashbox Cosmetics, Pureology, e.l.f. Cosmetics and IT Cosmetics, has acquired a minority stake in Huda Beauty. 

Huda, founder and CEO of Huda Beauty said, “TSG understands exactly who we are as a brand and values our authenticity and close relationship with our customer. Huda Beauty has evolved from our beginnings as a nimble startup, and now enjoys sustained, exponential growth and we trust TSG to help us build on this momentum by expanding product assortments and distribution in the most thoughtful way. Our mission remains the same, and that is to make beauty something that everyone feels they are a part of—I want to tickle everyone’s beauty bone.”

Hadley Mullin, senior managing director at TSG, added, “Huda Beauty’s unrivaled digital reach, global influence and best-in-class product offering help women worldwide look and feel their best every day. We are thrilled to join forces with Huda Beauty, which is poised for significant global expansion, fueled by Huda’s passion and commitment to her ever-expanding consumer community.”

The financial terms of the transaction were not disclosed.