Kline: P&G Divestments Present Growth Opportunities for Buyers

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P&G's divestment of beauty brands presents "exciting growth opportunities" for buyers, according to a new analysis from Kline & Co.

From smaller prestige fragrance brands such as Gucci and Hugo Boss to retail hair care businesses (Wella and Clairol) to color cosmetics brands (Max Factor and Cover Girl), the options for strategic and financial buyers are significant.

For instance, Clairol could provide the right purchaser with "strong consumer awareness and heritage in the category," according to Carrie Mellage, head of Kline's Market Research & Reports practice in beauty.

Susan Babinsky, head of Kline's management consulting practice in consumer products, added that "by focusing efforts on the space that Clairol does indeed own, the brand has the opportunity to revitalize growth."

The Kline report also includes insights into brands such as Nioxin, Babinsky and more. Read more here.

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