Most Popular in:
Calvin Klein, Coty Team for Color Cosmetics Line
Posted: November 12, 2010
Calvin Klein, Inc. and Coty Inc. have announced a partnership to develop and market a full line of color cosmetics, to launch in 2012. “Coty is always looking to expand our portfolio,” said Bernd Beetz, CEO, Coty Inc. “Calvin Klein fragrances have remained amongst the most popular around the world, and we feel strongly that this introduction will further strengthen both Coty’s and Calvin Klein’s dynamic positioning within the beauty arena, with a concept that pushes the boundaries of the color cosmetics category as we know it.”
“Coty has done an excellent job of growing our fragrance business around the world, said Tom Murry, President & CEO, Calvin Klein, Inc. “We feel that there are great synergies with centralizing our fragrance and color cosmetics businesses with the same partner.”
Additional information related to the full line of color cosmetics and distribution will be released at a later date.