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Holli Westby has joined Atlantic Coast Media Group (ACMG), a company offering multi-channel marketing for luxury skin care brands, as its vice president of retail sales.
Westby comes from a role as vice president of sales for P&G Prestige, and under her guidance, the distribution channels of the ACMG brand will be expanded into retail sales. Co-founder and CEO Andrew Surwilo notes, “Holli is an expert in bringing prestige brands to the marketplace and is a perfect complement to ACMG.” For her part, Westby recognized an opportunity for strategic growth within the foundation of ACMG. “What attracted me was the opportunity to help this dynamic organization into a new distribution channel. This model is the game-changing big idea for how brands will be launched in the future. There should be no limit to the retail reach of our prestige brands,” she said.