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Jane Hertzmark Hudis, global brand president, Estée Lauder, announced the appointment of Richard Ferretti to senior vice president, global creative director, Estée Lauder. In this role, Ferretti will oversee all creative and visual aspects of the Estée Lauder brand globally, including TV, digital and print advertising, packaging, visual merchandising and store design. In this position, Ferretti will work closely with Hudis and Aerin Lauder, style and image director, Estée Lauder.
“Richard is the creative visionary to take our brand into the future,” said Hudis. “He brings a fresh, dynamic perspective to everything he does. I am thrilled to have Richard lead our global creative effort.”
Over the course of his career, Ferretti has been the creative force behind major brands, magazines, retailers and books in the fashion, beauty and lifestyle arena. For the last two years, he served as creative director of the Coach and Reed Krakoff brands. At Coach, he was responsible for directing the global image of the brand’s leather goods and fragrances through advertising, catalogs, digital assets and retail stores in key markets such as the U.S., U.K., China and Japan, and incorporating the Coach heritage in a visually compelling way. At Reed Krakoff, he was responsible for the creative development and visual imagery that launched the brand in 2010.
Prior to that, Ferretti served as creative director at Gourmet magazine, where he was credited for bringing a fashion sensibility to the magazine’s design. He also served as creative director for Banana Republic (Gap Inc.) and held senior design positions at publications including Self, In Style, Child and Metropolitan Home. Ferretti has also designed 15 luxury lifestyle books.