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Shiseido Announces Joint Venture in Turkey

Posted: October 24, 2011

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In recent years, Shiseido has been promoting initiatives to strengthen its business scheme. Specifically, the company commenced operations by establishing wholly owned sales companies in Russia in 2008 and Vietnam and Switzerland in 2010, as well as by launching business operations in Greece by establishing a joint sales company with a local leading distributor in 2010. Shiseido has devised the New Frontier Strategy under its current three-year plan (April 2011–March 2014) and is seeking to strengthen its response toward emerging countries as a means of developing the next growth engine following China. The company has entered several new markets as of late, including Mongolia, South Africa, Georgia, Colombia, Moldova, Panama, Armenia and Belarus.