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Aveda Corporation announced the appointment of Martin Kaufmann to the position of general manager, Aveda North America. Kaufmann will lead the acceleration of Aveda’s growth in North America, with oversight of Aveda retail and institute development, North America salon/spa sales and education, new business and North America applied marketing teams.
Kaufmann brings to the position more than 17 years of experience in the professional and consumer beauty industries. Having contributed to sales growth and product innovation at The Gillette Company, Kaufmann subsequently served as managing director for Procter & Gamble Professional Care North America, where he was responsible for all market operations related to Clairol Professional, Wella American Classics and Johnson Products. Kaufmann was then promoted to head of P&G’s Wella Professional business for Europe, MEA and Latin America, and most recently served as a business strategy and marketing consultant to international organizations and private companies.
“Martin’s leadership and industry expertise will further fuel Aveda’s momentum in the brand’s home market of North America,” says Dominique Conseil, president, Aveda. “He also comes to us with a strong passion for the brand’s mission.”
“I am honored and thrilled to join Aveda,” says Kaufmann. “Aveda is a true lovemark with a strong purpose and I am committed to bring Aveda’s North America business to the next level in delivering best-in-class professional products and services to our business partners, stylists and consumers.”