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Nexxus Named Official Beauty Partner of Tony Awards

Posted: June 6, 2012

Unilever brand Nexxus Salon Hair Care announced a multi-year partnership with the Tony Awards as its official and exclusive beauty partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.

“The Tony Awards is a great opportunity to capture the essence of what Nexxus stands for—remarkable performance and captivating results—in a way that consumers can experience,” said David Rubin, Unilever marketing director, hair, U.S. “It allows us to bring the beauty and fashion of the Tony Awards to women in a way that’s never been done before.” 

“The Tony Awards embody the spirit of the Nexxus brand by recognizing actors, directors, productions, scores, and scenic and costume designers who deliver remarkable performances, every night on the Broadway stage. Similarly, Nexxus delivers captivating results with remarkable performance for women and their hair care. With Nexxus as our first-ever official beauty partner, we are able to put a spotlight on the celebrity glamour and style of the Tony Awards,” said Heather Hitchens, executive director of the American Theatre Wing, and Charlotte St. Martin, executive director of The Broadway League.