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Beiersdorf Enters Partnership

Posted: February 25, 2008
Beiersdorf AG and logistics service provider Kuehne + Nagel signed an agreement in which the operation of Beiersdorf AG’s key logistics location in Hamburg will be transferred to its new business partner. In line with this, Kuehne + Nagel will take over the management of the main warehouse for the German market as well as handle exports to the international cosmetics group’s foreign affiliates, beginning in June 2008.

“This new co-operation will bring more flexibility and is a key step toward meeting the constantly rising demands of the competitive European environment," said Markus Pinger, Beiersdorf AG’s executive board member responsible for logistics. "We have significantly improved our international competitiveness by restructuring our supply and production chain in the last two years. Our system cuts costs, is flexible and environmentally friendly and boosts our innovative strength. With it, new products can be launched worldwide extremely quickly.”

One of the key criteria for signing the agreement was the preservation of the 148 jobs at the center as well as the long-term preservation of Hamburg as a logistics location. Logistics Center employees can choose to stay with the new employer at the expanding Hamburg logistics location or to take over other duties at one of Beiersdorf’s production facilities.