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L’Oréal Sells Cadum Home Care Group to Eau Ecarlate

Posted: July 20, 2012

L'Oréal announced it has completed the sale of the home care business portion of its recent acquisition of the Cadum Group to French home care company Eau Ecarlate SAS.

The Cadum home carebusiness, which includes the brands Croc'Odor (odor neutralizers), Iba (air fresheners), Zensect (moth repellents) and Dr. Optic (optical lens cleaners), achieved a turnover of €17 million in 2011, two thirds of which in France.