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BoldFace Group, Inc., through its operating subsidiary, BoldFace Licensing + Branding, announced the retail launch of a limited-edition holiday collection for its Khroma Beauty by Kourtney, Kim and Khloe Kardashian beauty brand. The launch is anticipated to begin in late November 2012, and the products will follow the focus of Khroma Beauty, which is giving customers the tools to attain flawless looks at home with high-quality formulas at affordable prices.
The initial Khroma Beauty holiday collection will launch in Ulta Beauty, CVS, Sears, Kmart, HEB, Meijer, and other retailers. The line contains unique items pulled from the Kardashians' favorite beauty tools such as: a faux lash collection, a suite of problem-solving mascaras, and holiday sets such as Kardazzle Compacts and Shebang Transformation Kist. Each product was designed with Kourtney's, Kim's and Khloe's direction, input and guidance, and every product formula has been tested and approved by all three girls.
On the heels of the initial limited-edition holiday collection, Khroma Beauty is scheduled to make its official debut in January, 2013 at CVS, Ulta Beauty, Sears, K-Mart, Fred Meyer, Duane Reade, HEB, Meijer, Burlington, Harmon and other stores nationally. An international launch is planned in early 2013.