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Laura Mercier Launches Fund for Ovarian Cancer Research
Posted: September 4, 2012
Laura Mercier Cosmetics announced the launch of the Laura Mercier Ovarian Cancer Fund. The mission of the Laura Mercier Ovarian Cancer Fund is to raise awareness and fund research and educational efforts that will help diagnose, treat and support women with ovarian cancer.
“Both Laura Mercier and I have been personally touched by ovarian cancer – I through my sister, who lost her battle with the disease, and Laura through a dear friend who has been fighting for years,” stated Claudia Poccia, president and CEO of Gurwitch Products, LLC, the company that manufactures and distributes Laura Mercier products. “Ovarian cancer research needs continued support and funding, therefore it is our shared mission to raise awareness and advance funding to aid in eradicating this disease.”
“Through prevention, education and supporting those who are battling this disease, we will bring new hope to women,” stated Laura Mercier, global ambassador for Laura Mercier Cosmetics. “The mission of the Laura Mercier Ovarian Cancer Fund is at the core of our brand, and we are committed to making a difference in the lives of women.”
Beginning in September of this year, in honor of Ovarian Cancer Awareness Month, Laura Mercier will donate 100% of the profits from the sale of two products—Bonne Mine Healthy Glow for Face & Cheeks Crème Colour Palette and Rose Hope Lip Glacé—to the Laura Mercier Ovarian Cancer Fund.
Additionally, throughout September and October, Laura Mercier will run public service announcements in leading women’s magazines to raise awareness about the disease. To complement the initiative, the company will launch a dedicated web initiative with mobile application, in-store merchandising and social media support to help educate women about the disease and drive donations to the fund. Donations have already been made to the Memorial Sloan-Kettering Cancer Center and CEW-backed Cancer and Careers.