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BoldFace Partners With CVS for Khroma Beauty Brand
Posted: September 4, 2012
BoldFace Group, Inc., through its operating subsidiary, BoldFace licensing + branding, announced its partnership with CVS Caremark to launch the company's brand Khroma Beauty by Kourtney, Kim and Khloe Kardashian in late December 2012.
CVS will feature an exclusive first look of Khroma Beauty's core collection in over 2,000 stores highlighted on "Power Wing"-featured merchandisers for easy access and brand recognition. Shoppers will be able to purchase their favorite Kardashian beauty looks such as Au Naturel Nude Lip sets, Intimate Spotlight Highlighter and Honey Sticks Lip Gloss. Each product was designed with Kourtney's, Kim's and Khloe's direction, input and guidance, and every product formula has been tested and approved by all three girls.
Khroma Beauty is scheduled to make its official debut in January 2013 on the heels of its initial limited edition Holiday Collection anticipated to begin in late November 2012 at CVS, Ulta Beauty, Sears, K-Mart, Fred Meyer, Duane Reade, HEB, Meijer, Burlington, Harmon and other stores nationally. An international launch is planned in early 2013.