Revlon, Inc. announced that supermodel Elle Macpherson has been signed to represent the brand globally. According to the company, the signing is a continuation of its long-standing tradition of partnering with the most beautiful and iconic women of the time to represent the brand.
"Elle's special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand," said David Kennedy, president and CEO, revlon. "We are delighted to welcome her as a Brand Ambassador for Revlon around the world."
Macpherson will be featured in upcoming global advertising campaigns, and will also be involved with various company sponsored philanthropic activities.