Inter Parfums, Inc. announced Karl Lagerfeld B.V. and InterparfumsSA, its majority-owned subsidiary and the creator of prestige perfumes and cosmetics, signed a worldwide and exclusive license agreement to create, produce and distribute perfumes under the Karl Lagerfeld brand. This 20-year agreement starting today replaces a previous license between the Karl Lagerfeld and Coty companies, which was terminated by mutual consent.
The launch of a new fragrance line is scheduled for 2014.
Lagerfeld commented, “Nothing’s more exciting than a new venture, and I am sure that InterparfumsSA will go in the best direction and that they have the possibility and the will to do so.”
Pier Paolo Righi, president and CEO of Karl Lagerfeld B.V., said, “We are extremely excited to enter into a long-term partnership with InterparfumsSA, who fully shares our vision for the strategic development of the Karl Lagerfeld brand and who brings great experience in successfully building luxury fragrance businesses with a long-term view.”
And Jean Madar, chairman and CEO of Inter Parfums, added, “Karl Lagerfeld is one of the most talented designers worldwide. We are proud of his confidence in us as a partner to pursue strategic and long-term fragrance development for the brand, and we will actively devote our know-how and resources in order to contribute to a large international success.”