"Under Claudia's leadership, in only seven years, we've built world-class design capability at P&G," said Lafley. "She has helped integrate design and design thinking into how we innovate and how we operate as a company. Her passion for the power of design has strengthened our brands and our business.
"We are delighted that Phil Duncan will be leading the design function as global design officer. He is uniquely qualified to continue the quest to build design into the DNA of the company and to deliver delightful brand and product experiences to P&G consumers."