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P&G’s Febreze Celebrates 10 Years

Posted: June 4, 2008
Procter & Gamble (P&G) announced May 2008 as the 10-year anniversary for home air care brand Febreze with a timeline of the brand’s achievements, and a look to the future.

“Through leadership in air care innovation, fragrance development and by listening to the needs of our consumers, Febreze has become the leading brand for creating a fresh and clean ambiance for the home,” says Martin Hettich, North American marketing director, Febreze. “The future of Febreze will continue to be driven by our desire to offer a high quality, long-lasting freshness experience to our consumers.”

Hettich says the brand’s growth will continue with a re-branding, repackaging and re-launch of the entire Febreze Fabric Refresher product line by fall 2008. Febreze products are sold in the U.S. at food, drug and mass retailers.