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Beauty Brands announced the appointment of Lisa Green as its new senior vice president of merchandise.
Green, a seasoned veteran with more than 20 years experience, has an extensive background in merchandising and comes to Beauty Brands from Philosophy, where she led a successful team and chaired numerous accounts, including Beauty Brands. Prior to her tenure there, Green served two years as regional sales director for Fresh, a division of LVMH, after six years with Estée Lauder, where she rose to the position of marketing sales director for the company’s Clinique division. Green’s extensive brand and retail experience also includes Elizabeth Arden, Nordstrom, Unilever, Neiman Marcus and Macy’s.
“Lisa fulfills an extremely important role during this exciting time of growth for our company,” said David Bernstein, Beauty Brands' president. “She joins us with a unique combination of skills that include both a fresh perspective and a keen understanding of our Beauty Brands culture.”
In her new capacity, Green will be responsible for the merchandising strategy and overseeing all vendor relations. She will lead the business analytics team in developing forecasts and analyzing performance to maximize results. Green will also be instrumental in identifying and acquiring new brands to continue to evolve product mix to meet clients’ needs.
“I am so excited to join this dynamic company and to have the opportunity to work closely with all the wonderful brands represented in Beauty Brands locations across the country,” said Green of the new position.