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Beiersdorf AG announced from its Hamburg headquarters that it is reshaping its corporate communications. In effect from October 1, 2013, it will be reorganizing its global communications activities and merging its corporate communications and corporate sustainability departments.
In future, the new unit will comprise the following functions:
The objective of the reshaping is, among other things, to further sharpen the focus of Beiersdorf’s entire communications activities and to integrate the individual areas more tightly.
Inken Hollmann-Peters will be responsible for managing the combined unit, reporting in this position to Stefan F. Heidenreich, Beiersdorf AG’s CEO. Hollmann-Peters joined Beiersdorf in 1988. Since then, she has held a number of managerial positions with the company, including internationally. Among other things, she managed Nivea's international marketing from 2000 to 2010 as joint leader. Most recently, she was head of corporate sustainability.
Additionally, the previous head of corporate communications, Sven Jacobsen, will leave the company of his own request and in amicable agreement effective September 30, 2013, to pursue a new professional challenge. Heidenreich thanked Jacobsen for his work for the company and wished him all the best for his professional future.