The Juvena/La Prairie Group announced that it is now communicating under the name of La Prairie Group. According to the company, the new name brings together La Prairie Switzerland, Juvena of Switzerland and Marlies Möller Beauty Hair Care and SBT Skin Biology Therapy. Each of the four brands will continue to be independently developed and maintain their brand identity.
“This decision stems from the precious world-wide presence of the La Prairie brand, today performing outstandingly well in over 90 countries,” said Dirk Trappmann, president and CEO, La Prairie Group. “The association of the brands under one name means that we may join forces, build on our strengths and thereby enhance the potential of each of our individual brands.”