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L'Oréal Ups Commitment to Digital with New Chief Digital Officer
Posted: March 19, 2014
L’Oréal announced Lubomira Rochet has joined L’Oréal as chief digital officer and a member of the company’s executive committee.
New digital practices have inherently transformed the relationship that consumers enjoy with their brands. This new position within L’Oréal’s executive committee highlights its ambition to integrate the digital dimension at the center of its business model, its brands and its zones.
Jean-Paul Agon, chairman and CEO of L’Oréal, commented, “Digital expertise will shape the iconic brands and companies of the 21st century. The mission of this new organization, which will be directed by Lubomira Rochet, in relation with the group’s digital teams, is to accelerate L'Oréal’s digital transformation regarding consumer experience, service-based innovation, customer service and technology platforms.”
Rochet is an economist by training and a graduate of the Ecole Normale Supérieure, Sciences Po Paris and Collège d’Europe in Bruges. She began her career at Capgemini as director of strategy and development for the Sogeti entity. She joined Microsoft in 2008 to manage its relationships with start-ups and the innovation ecosystem, and before joining L’Oréal, she was managing director of Valtech France.