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Avon, Moroccanoil Come to Agreement

Posted: July 8, 2014

Avon Products and Moroccanoil Inc. announced the companies have resolved all disputes regarding Moroccanoil’s challenge to Avon’s trademarks and trade dress for its Advance Techniques hair care products containing argan oil, as well as Avon’s challenges to the validity of Moroccanoil’s trademark registrations and oppositions to Moroccanoil’s trademark applications.

The disputes included a litigation in the United States District Court for the Southern District of New York and numerous proceedings in trademark offices worldwide. The disputes have been settled through a confidential settlement agreement that both parties believe will protect their respective rights and interests in the long term.

Pursuant to the settlement agreement, the litigation will be dismissed and Avon’s challenges to Moroccanoil’s trademarks and trade dress will be dismissed or withdrawn. Both parties expressed satisfaction at the resolution of their differences.