Beauty giant CoverGirl cosmetics confirmed that it is partnering with Ellen DeGeneres as its newest face. This will be the first beauty campaign for the comedienne and Emmy award-winning talk show host, whose face will be the focus of new advertisements in January 2009.
"Ellen is the quintessential CoverGirl," said Esi Eggleston Bracey, vice president and general manager, global cosmetics, Procter & Gamble Beauty. "She is smart, confident, natural and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents. We look forward to our partnership."