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"We are very happy to have Antonio onboard as we recognize our Hispanic consumers have unique hair care and styling needs. With Antonio's expertise and enchanting charisma we expect to make a lasting connection with our consumers," said Hernan Lopez, assistant brand manager for Head & Shoulders.
Rosales, voted among the top 10 Hispanic hairstylists in the U.S. by Latina Magazine, is known for providing straight forward hair care and styling. In addition, he has worked with a variety of celebrities. As part of his new duties, he will launch a scalp care blog at www.amatucabello.com, featuring topics ranging from seasonal scalp care to new looks and tendencies.