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P&G Brand Announces Spokesperson for Hispanic Market

Posted: September 30, 2008
Head & Shoulders has teamed with New York stylist Antonio Rosales, the brand's first stylist and spokesperson devoted to the needs of the growing U.S. Hispanic market. He joins the brand's global stylist Ben Skervin, who has served as the only stylist for the brand at the global level.

"We are very happy to have Antonio onboard as we recognize our Hispanic consumers have unique hair care and styling needs. With Antonio's expertise and enchanting charisma we expect to make a lasting connection with our consumers," said Hernan Lopez, assistant brand manager for Head & Shoulders.

Rosales, voted among the top 10 Hispanic hairstylists in the U.S. by Latina Magazine, is known for providing straight forward hair care and styling. In addition, he has worked with a variety of celebrities. As part of his new duties, he will launch a scalp care blog at www.amatucabello.com, featuring topics ranging from seasonal scalp care to new looks and tendencies.