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Executive Changes at L’Oréal USA
Posted: January 15, 2009
An Verhulst succeeds David Craggs as president of L’Oréal USA’s professional products division.
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In 2004, Verhulst was promoted to her current position as general manager of PPD for L’Oréal in Brazil. In this capacity, she has been responsible for the growth of Redken, the launch of Matrix, the development of professional services across all brands, as well as the establishment of L’Oréal Professionnel and Kérastase as key brands in the Brazilian market. During her four-year tenure, sales and profits doubled. According to Attal, “An’s extensive knowledge of the professional salon business, her proven track record and strong leadership skills make her well suited for her new position. We are pleased to welcome An to L’Oréal USA.”