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L'Oréal Paris Celebrates 100 Years

Posted: June 4, 2009

To mark its 100th anniversary, L'Oréal Paris is offering specials on some of its core and iconic products—including Colour Riche Lipcolour, Voluminous Mascara, True Match Makeup, Excellence Haircolor, EverPure hair care and Revitalift skin care. In addition, the company's centennial celebration recognizes the vision of its founder, French chemist Eugene Schueller, who developed the first permanent hair color using an oxidation process—as well as its growth during the past century.

L'Oréal Paris' portfolio of products will be available at strategic price points to mark the anniversary for one week in June or July at chain drug, food and mass market retailers across the U.S.

Look for a graphic timeline of the company and an interview with its leadership in GCI magazine's October issue.