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Barrymore New Face of CoverGirl
Posted: April 12, 2007P&G Beauty announced that actress Drew Barrymore will be the newest face to represent CoverGirl makeup. In addition, Barrymore will act as co-creative director for her first advertising commercial, to debut in January 2008.
"Drew is a wonderful addition to the CoverGirl family, and her role—both in front of the camera and behind the scenes as co-creative director—is new and different for the cosmetics industry," said Esi Eggleston Bracey, vice president and general manager, CoverGirl Cosmetics in North America. "We wanted to honor Drew's passions as a filmmaker, and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the ad campaign."