AVEENO Unveils Campaign/National Beautification Initiative
Posted: April 23, 2007
The Johnson & Johnson Consumer Products Company's AVEENO brand launched a nationwide campaign, "AVEENO Inspires," in conjunction with an effort to beautify, revitalize and re-invigorate community gardens, parks, trails and other natural environments across the U.S. Garden initiative is also supported by Organic Gardening magazine.
"The AVEENO woman takes charge of her own beauty as well as of the beauty in her shared surroundings," says Alissa Hsu Lynch, AVEENO group product director. "With 64% of women interested in giving back to their communities and beautification ranking among the top 10 ways to give back, AVEENO is committed to empowering women to help keep our Earth healthy and beautiful."
The AVEENO line includes skin care, lip, sun protection and itch relief products that utilize natural ingredients.