Avon Signs Reese Witherspoon as First Global Ambassador
Posted: August 3, 2007
Avon Products, Inc. announced that it has signed actress Reese Witherspoon as the company's first Global Ambassador. In this newly-established role, Witherspoon will serve as the honorary chairman of the Avon Foundation, focusing on breast cancer, domestic violence and emergency relief initiatives, and will be the spokeswoman for Avon's beauty brands and Sales Representatives.
As part of this multi-year agreement, Witherspoon will also be involved in product development initiatives and appear globally in Avon advertising, Web sites and in the company's brochures. Financial terms of the agreement were not disclosed.
"We are thrilled to welcome Reese as our Global Ambassador and believe she will give a strong voice to the company's commitment to empowering women," said Andrea Jung, chairman and CEO, Avon Products, Inc. "As the company for women, Avon wanted to partner with someone who could represent not only our world-famous beauty brand, but also could be a source of inspiration for our more than five million Avon representatives around the world—and Reese is a perfect fit. She is an accomplished actress, a successful producer and a working mother, and clearly embodies the drive, the commitment and entrepreneurial spirit that is at the heart of the Avon representative."