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Eucerin Reveals 'Skin First Pledge'

Posted: May 20, 2010

Prompted by the findings of a new white paper detailing the important role of skin in overall health care and quality of life, Eucerin recently unveiled the Eucerin Skin First Council and online Skin First Pledge encouraging Americans to make their skin health a top priority. Through the Eucerin Skin First Council and Pledge, Eucerin shines a light on this critical health topic and asks the public to commit itself to prioritizing skin health. To take the Skin First Pledge, visit www.EucerinUS.com/skinfirst.

In addition, Eucerin has joined forces with HealthyWomen/HealthyWomen.org, a leading independent health information source for women, to inspire people to take the pledge. For every pledge made, Eucerin will make a donation to HealthyWomen.

"We are thrilled to take this step toward advancing public understanding of the importance of skin health," said Nicolas Maurer, vice president, marketing, Beiersdorf Inc., parent company for Eucerin. "Many see skin care as purely external but, through offering the Eucerin Skin First Pledge, we hope people will stand up and recognize the true value of nurturing the body's largest organ to ensure the utmost in health."

Health experts emphasize the need to put skin first

For more than 100 years, Eucerin has combined leading international research and design with trusted skin care expertise to bring consumers clinically effective products that allow them to feel confident with healthy, glowing skin. To bolster public dialogue about skin health and devise new ways to educate and empower consumer health awareness, the Eucerin Skin First Council was formed. This multidisciplinary expert panel includes renowned dermatologist Deborah Sarnoff, MD, leading expert in pharmacoeconomics Rajesh Balkrishnan, PhD, and mother, activist and one of the world's leading supermodels Veronica Webb.

The Eucerin Skin First Council draws experts from a diverse cross section of professional fields including medicine, education and lifestyle to demonstrate the important role skin health plays in society. These advocates have joined together in agreement that now is the time to raise awareness of the issue and commit ourselves to incorporating healthy skin behavior into our daily routines including grooming, child care and interactions with health professionals.