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Arcade Beauty Signs Lease for New Midtown Manhattan Location

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Arcade Beauty, which specializes sampling solutions and packaging for the fragrance, beauty and personal care markets, has recently signed a 10-year lease with Equity Office for commercial office tower 1740 Broadway in Midtown Manhattan. The company currently resides as 1700 Broadway and will move to its new location in early 2017.

The lease entails the renting of 10,151 square feet and the asking rent in the building is in the high-$70s per square foot. Other tenants include Limited Brands and Davis & Gilbert LLP.

Equity Office’s Scott Silverstein stated, "1740 Broadway is part of an emerging neighborhood attracting a diverse mix of industries. We have focused heavily on our innovative pre-built spaces within the building, implementing forward-thinking design and finishes that have been well-received by brokers and prospective tenants. This was the case with Arcade Beauty, as they had a desire and appreciation for something fresh and creative in the area.”

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