Coty Professional Beauty has appointed Rossano Ferretti as global ambassador, the company announced.
Ferretti, who has 23 luxury hair spas around the world and more than 30 years of industry experience, is the company’s first division-wide ambassador. He will work across all brands, collaborating in areas such as brand creative, education, PR and product and service innovation.
Additionally, his salons will carry a portfolio of Coty products, including Wella Professionals, System Professional, ghd, Nioxin and OPI.
Related: Will Coty Give Avon a Second Chance?
“We are delighted to welcome Rossano to our Coty family. His dedication to the celebration of individuality, personalization and timelessness in beauty is a perfect match with our purpose of celebrating and liberating the diversity of your beauty,” said Sylvie Moreau, President of Coty Professional Beauty.
“The new Coty is a true challenger in beauty, obsessed with shifting the paradigms which often rule the beauty industry. Their vision resonated with me,” said Ferretti. “At this point in my career I can choose to partner with anyone and I’ve chosen to partner with the best.”
