Energizer Looks to Extend Reach of Banana Boat, Hawaiian Tropic, Playtex

Energizer Personal Care announced a partnership with New York-based licensing agency Brandgenuity LLC to extend the reach of its Hawaiian Tropic, Banana Boat and Playtex brands. As Hawaiian Tropic, Banana Boat and Playtex are three of Energizer's most powerful brands, the company tapped Brandgenuity to explore their iconic nature and increase awareness by exploring strategic licensing opportunities.

"At Energizer Personal Care, we strive to deliver high-quality products to our loyal consumers," said Jim Alsante, group marketing director at Energizer Personal Care. "Playtex, Banana Boat and Hawaiian Tropic are three of our most powerful brands, and we're thrilled to partner with Brandgenuity to bolster and deepen their reach. Brandgenuity has a proven, dynamic portfolio, and we are confident they are the best partner to deliver real results."

"We're thrilled Energizer Personal Care has selected Brandgenuity to explore strategic and thoughtful licensing opportunities for these three iconic brands," said Jay Asher, partner at Brandgenuity. "We are looking forward to working together to extend into products that support the active healthy outdoor lifestyle and caring for baby."