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Estee Lauder Shuffles North American Management

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Three new executives will oversee go-to-market strategies, including omnichannel; photo courtesy of MAC Facebook.

Estée Lauder, which recently launched Victoria Beckham's makeup line and named a new head of M&A and licensing, has  reshuffled its North American management. First, Gustavo Andriani has been appointed senior vice president, general manager, M·A·C Cosmetics – North America. Andriani has been with the company since 2011.

Lisa Sequino has been named senior vice president, general manager, Estée Lauder and Aerin Beauty – North America, effective November 1, 2016. She has been with the company since 2013.

Mendy Charlton has been appointed vice president, general manger, Bobbi Brown – North America, effective November 1, 2016. She served with the company from 1998 to 2011 and rejoined it in 2013.

All three executives will oversee go-to-market strategies in North America, omnichannel retail, digital and social marketing, and consumer engagement.

“Gustavo, Lisa and Mendy are exceptional leaders who bring tremendous insight and strategic vision to their new roles," said Thia Breen, group president, North America. "These appointments align their diverse strengths and skill-sets with the unique strategic priorities of each brand. Their strong brand leadership experience, combined with their retail expertise and keen understanding of consumers, position them well to lead the growth of these extraordinary brands in North America.”