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Lancôme announced its newest brand ambassadress, actress Lily Collins. A rising Hollywood star, Collins is the granddaughter of a ballerina and the daughter of musician Phil Collins. A delicate yet confident beauty, she embodies Lancôme's effortlessly chic look and joie de vivre.
"It's an absolute honor and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true," confided Collins.
"With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme. We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme," stated Francoise Lehmann, general manager of Lancôme International.
Collins will be bringing her freshness and captivating allure to Lancôme as of January 2014, starting with the spring makeup collection French Ballerine.