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Mineral Fusion entered into a strategic retail partnership with Ulta Beauty. The natural-focused beauty brand will introduce its collection of mineral-rich, antioxidant-enhanced skin care to all 550 Ulta Beauty doors and ulta.com in March 2013.
"We are ecstatic to be working with such a well-respected retail partner that provides a platform to reach a vast demographic of women," says Thomas Brown, president of Mineral Fusion. "Through this partnership, we hope to gain more visibility among our female target and convert these consumers into loyal fans of the brand."
"Mineral Fusion is known for offering an unrivaled assortment of natural, mineral-based skin care," says Janet Taake, senior vice president of merchandising of Ulta, "which supports our ongoing commitment to provide our customers with superior solutions and innovative products that will enhance their beauty routines."