New Leaders Named at Mary Kay Headquarters

Mary Kay Inc. announced the appointments of three vice presidents at the company’s global headquarters in Addison, Texas.

Selected by the company’s global executive team as Mary Kay’s leader of the year in 2013, Allyson Sellers takes on a new role at the company as vice president of sales force communications and creative services, where she will drive communication and brand-building strategies to support business growth and brand strength in the U.S. market. Sellers began her career at Mary Kay Inc. in 1993. During her 21 year tenure, Sellers has held various positions in sales, human resources and marketing. Most recently, she served as director of U.S. sales force communications, where she was responsible for all messaging and digital communication strategy for the U.S. independent sales force.

A proven leader at Mary Kay Inc. with more than 23 years of experience with the company, Peggy Davidson assumes the role of vice president of U.S. sales. Davidson has held a broad range of positions at the beauty company since joining in 1990. Most recently, she was vice president of sales force communication and education. She also continues to serve as a board member for The Mary Kay Foundation. In her new role, Davidson will bring a wealth of knowledge and experience to the U.S. sales team focused on helping Mary Kay independent sales force members build their businesses.

As vice president of recognition and events, Laura Beitler now leads the team responsible for developing and implementing Mary Kay’s independent sales force recognition programs and special events in the U.S. Beitler joined Mary Kay Inc. in 2000 as a staff attorney and eventually transitioned to vice president and associate general counsel, where she provided guidance and legal direction for the North American markets and the company’s 12 subsidiaries in the European region. Mary Kay’s global executive team named her leader of the year in 2011.

“We are fortunate to have three strong leaders in these pivotal leadership roles with a combined total of nearly 60 years of experience at Mary Kay Inc.,” said Darrell Overcash, president of Mary Kay U.S. “Peggy, Allyson and Laura bring a wealth of knowledge, expertise and leadership qualities to our organization and will be invaluable as we build on our efforts to provide irresistible beauty products while enriching women’s lives through our 3 million Mary Kay independent beauty consultants worldwide.”

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