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Revlon Reorganizes Around Brand-centric Architecture

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Revlon will realize significant cost synergies following its Arden acquisition.

Revlon, which boasts a combined $3 billion beauty portfolio following its Elizabeth Arden acquisition, is restructuring around four global brand teams: Revlon, Elizabeth Arden, Fragrances and Portfolio Brands. The teams will operate in five regions: North America; Europe, Middle East & Africa; Asia; Latin America (incl. Mexico); and Pacific (incl. Australia and New Zealand).

“This new brand-centric structure enables us to leverage the strength of our iconic brands, better focus on and serve beauty consumers, and quickly adapt to their changing behaviors and preferences,” said Fabian Garcia, president and CEO of Revlon. “Aligned with our strategy, the new brand-centric structure better positions us to grow and win across categories, channels and geographies by delivering consistent, seamless and exceptional brand experiences, wherever and however our consumers shop for beauty."