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Sampson Will Bring "New Normal" Innovation to HatchBeauty

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HatchBeauty is poised for its next phase of innovation.

HatchBeauty has appointed Michael Sampson as president, tasked with continuing to build the brand incubator's portfolio and scaling up existing brands. Sampson previously served as general manager of L'Oreal Prestige Professional Brands, Kérastase and Shu Uemura.

Sampson will lead the "concept-to-consumption model" at the company, focusing on mass, professional, prestige and specialty retailers, as well as acquisitions.

"We have placed an emphasis on becoming sticky with our customers through investment in brand marketing and deepen our commitment to continuing to deliver innovative concepts to our retail clients."

"HatchBeauty has an incredible ability to ideate, innovate and execute at the speed in which the consumer now demands," said Sampson. "The company's agility brings the beauty enthusiast what she wants and when she wants it, creating a new normal in the space and a core component to our future trajectory. We look to build further equity in our range of offerings with investment in long-term growth pillars while we continue to do what HatchBeauty has done so successfully these past six years, launching new and successful brands through best-in-class retailers."

"Michael Sampson is a very exciting addition to the HatchBeauty leadership team," said Tracy Holland, co-founder and CEO of HatchBeauty. "His expertise on brand strategy, channel strategy and marketing will bring an elevated approach to how we incubate and execute brand traction in the marketplace. We have placed an emphasis on becoming sticky with our customers through investment in brand marketing and deepen our commitment to continuing to deliver innovative concepts to our retail clients."

"In six short years, HatchBeauty has had explosive growth," said Ben Bennett, co-founder and chief creative officer. "We've successfully built an incredible shared services platform for our portfolio of brands, comprised of some of the industry's best talent. We knew we needed an exceptional and visionary leader for this position, and Michael is clearly that person. We are thrilled to have him join the HatchBeauty family."