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Pfizer Consumer Healthcare, the makers of ChapStick, announced Olympic gold medalist and member of the U.S. Women’s National Soccer team Alex Morgan as the brand’s newest spokesperson. Morgan, a long-time ChapStick loyalist, will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut November 4, 2013, elevating the importance of lip health and fostering continued innovation for the iconic and beloved brand.
The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. The brand’s latest innovation provides eight hours of moisture and contains advanced ingredients, including CoQ10 and hyaluronic spheres, to support soft, supple lips and give lips a fuller appearance. Morgan will play an integral role in spreading the word about the importance of caring for your lips and the many offerings ChapStick provides for a variety of lip care needs.
“I always have ChapStick with me, whether I’m training or hanging out with my friends, so partnering with ChapStick was a natural fit for me,” said Morgan. “What’s most interesting to me is the thought and science behind each product. Lips are an area of the body often overlooked and when it comes down to it, they should be among the most thought about because of their sensitive nature. No one understands lip health like ChapStick and that’s why I trust my lips to them.”
"The goal of our campaign is to open consumer’s eyes to overall lip health in fun and interesting ways, like sharing lip tidbits on TV and social media to our 3.8 million Facebook fans,” said Farrell Simon, senior brand manager, ChapStick. “As an avid ChapStick user, Alex Morgan embodies the voice of our consumer and the balance of health, beauty and fun, making her the perfect fit to help evolve the way we view and care for our lips.”