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Susan L. Jurevics Named President of Bare Escentuals Beauty

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@bareminerals / via Instagram

Shiseido Americas has announced the appointment of Susan L. Jurevics as president of Bare Escentuals Beauty, Inc. 

Jurevics will be responsible for the development and implementation of the strategic vision and growth for bareMinerals. 

Her most recent job role was serving as CEO of board of director of J.K. Rowling's Pottermore, from 2013-2017. She also held positions Sony Corporation, Mattel and Nickelodeon. 

Marc Rey, president and CEO of Shiseido Americas, said, “Susan is an exceptional leader with an impressive track record working with some of the world’s most successful brands. She has deep management experience and a keen understanding of marketing and brand-building, and I believe she will bring fresh and unique insights to bareMinerals as our brands navigate the rapidly changing digital landscape and explore new methods of driving consumer engagement. Within our portfolio, bareMinerals is an important brand with a successful history. Susan’s bold digital expertise and strong storytelling ability, together with the great team in place, will further propel this iconic brand to its next level of growth.”

Jurevics will begin her role on July 17, 2017, and will report to Rey.